The Startup Ecosystem of Sao Paulo

Sao Paulo has 525 startups in our sample database which represents about 44% of Brazil’s sampled startups. Sao Paulo is the highest-ranked startup ecosystem in Brazil.

CITY RANKING

While Sao Paulo decreased by 1 spot in its global rank in the Global Startup Ecosystem Index of 2023, its ranking in Brazil remained stable at 1 nationally since 2022.

National Ranking

1st
0
In Brazil

Regional Ranking

1st
0
In South America

Global Ranking

17th
-
1
Worldwide

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ECOSYSTEM

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Ecosystem

The Startup Ecosystem in Sao Paulo

Our startup ecosystem map for Sao Paulo includes a sample of 525 tech companies. We have identified as unicorns 14 startups that have passed the USD 1 billion valuations. Contributing to the vitality of this startup ecosystem are the 1 pantheon member entity. Get the Pro account for unrestricted insights on this ecosystem.

Global Rank

Sao Paulo is ranked within the top 20 startup ecosystems globally.

Top Industries

Sao Paulo’s startups excel particularly in Fintech where it ranks 5 and in Ecommerce & Retail, and Transportation. Find out more

Top Cities for Startups in Brazil - Ranked by StartupBlink
StartupBlink ranks the startup ecosystems of 100 countries and 1,000 cities. Download our latest Global Startup Ecosystem Report.
Rows:
2023 National Rank & Change ▲
Access subscores for 1000 cities and 100 countries
2023 National Rank & Change City
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Global Rank & ChangeTotal ScoreQuantity ScoreQuality ScoreBusiness Score
1st
0
17th
-
1
34.831
00.00
00.00
00.00
2nd
0
140th
+
1
5.029
00.00
00.00
00.00
3rd
0
145th
+
35
4.498
00.00
00.00
00.00
4th
0
187th
+
28
3.241
00.00
00.00
00.00
5th
0
215th
+
25
2.444
00.00
00.00
00.00
6th
0
296th
+
26
1.390
00.00
00.00
00.00
7th
0
452nd
+
16
0.652
00.00
00.00
00.00
8th
0
463rd
+
57
0.581
00.00
00.00
00.00
9th
0
487th
+
82
0.522
00.00
00.00
00.00
10th
0
492nd
+
108
0.517
00.00
00.00
00.00
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Startups

Notable Startups in Sao Paulo
Gupy startup icon
Gupy
Nuvem Shop startup icon
Nuvem Shop
Neon startup icon
Neon

Startups

Successful Fintech startups in Sao Paulo
Neon startup icon
Neon
RecargaPay startup icon
RecargaPay
Provu startup icon
Provu

Startups

Startups Ranking by Industry

Fintech icon
Fintech
#5 worldwide

On our map, you can explore a total of 146 startups for Fintech.

Ecommerce & Retail icon
Ecommerce & Retail
#16 worldwide

The Ecommerce & Retail industry in Sao Paulo is ranked 16 globally. There are 141 startups for Ecommerce & Retail on our sample database and map.

Transportation icon
Transportation
#21 worldwide

Transportation is ranked 21st in the world. Our database contains 74 startups for this industry.

ECOSYSTEM

Why should you join Sao Paulo's Startup Ecosystem?

Overview

Within Sao Paulo there is an increased attraction for entrepreneurs to set up their startups in industries such as Fintech, Ecommerce & Retail, Transportation. These three industries represent about 69% of the startups represented on the Startup Ecosystem Map of Sao Paulo.

1st

National Rank

1st

Regional Rank

Overview

Sao Paulo is Brazil's 1st best startup ecosystem and is ranked 1st in South America. With a population of undefined, Sao Paulo is ranked th in the world. The city has some notable startup success stories including Gupy and its startup ecosystem infrastructure is strengthened by organizations such as Nubank and Regus - Sao Paulo, Regus E-Tower - Funchal.

ECOSYSTEM
Startup Infrastructure in Sao Paulo
With a large variety of initiatives, Sao Paulo's startup ecosystem stands out from other cities in South America. Sao Paulo offers a number of funding opportunities for entrepreneurs and startups. Below is a list of Sao Paulo's most prominent support initiatives:

Accelerators

Rockstart startup icon

Rockstart

InovaBRA startup icon

InovaBRA

WE Impact startup icon

WE Impact

Coworking Spaces

Regus - Sao Paulo, Regus E-Tower - Funchal startup icon

Regus - Sao Paulo, Regus E-Tower - Funchal

Jardim das Perdizes startup icon

Jardim das Perdizes

Paulista 2537 startup icon

Paulista 2537

Featured Ecosystem Portals

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